The Solutions for Working Families: 2009 Learning Conference on State and Local Housing Policy, sponsored by NHC and the Center for Housing Policy, featured a session and in-depth post-conference workshop on communications strategies for building support for affordable homes.
Specifically, participants were provided with detailed information on how to integrate and implement both traditional and Web 2.0 media tools such as blogs, Facebook, LinkedIn, YouTube and Twitter in order to maximize the reach and effectiveness of affordable housing focused public awareness campaigns.
Panelists from the American Planning Association, Enterprise Community Partners and NHC outlined the importance of taking the time to develop and hone the key messages that serve as the framework for communications outreach, worked with participants on adapting the messages for online audiences, and provided hands-on experience with the various components of traditional, new and social media tools.
Please visit the “Solutions for Working Families” Communications Wiki today to learn more!